Learn about Viacom’s new attention study and get a first look at the interactive exhibit based on its findings.
Marketers have long concerned themselves with the question of how to break through the growing list of distractions gnawing at consumers’ attention. Social media and smart devices have become a boon and blight for brands in that there’s never been more ways to reach audiences, but, with the floodgates open and content awash, grabbing attention, and subsequently that all-important “engagement,” is sure to suffer, right?
Not really, according to a recent study by Scratch, media giant Viacom’s creative consultancy division.
The lynchpin of Scratch’s “attention study” is the fact that “75% of consumers believe their ability to pay attention is improving or remaining constant.
Read more from the source: What You Know About Audience Engagement Is Wrong. And Viacom is Fixing It