In a recent article released by Associations NOW magazine, Twitter announced that they will be adding a live streaming component to Twitter to capitalize on the power of providing live video experiences to their community of users.
“Last week, Twitter started streaming live from Wimbledon, combining live video from the Grand Slam tennis tournament with a sidebar of related tweets in a dead-simple but genius combination of television and technology. It’s something of a dress rehearsal for Twitter, which won a streaming partnership with the National Football League. Thursday Night Football is about to make Twitter into more than just a second screen for sports fans: It may, in fact, be the first screen for a whole lot of people.
Twitter is also said to be eyeing a number of other streaming opportunities, and on Monday, it announced a deal with CBS News to livestream the two major political conventions this month.” – AssociationsNOW
Digitell, one of the premier live streaming companies, has added a live Twitter feed to their live streaming player to allow the virtual attendees to participate and share in the number of people tweeting at meetings and conferences. This feature, in addition to chat, polling, Q&A, and note taking, has been extremely popular among the virtual attendees.
Both companies are demonstrating that live streaming is becoming main stream, not only for sporting events, but, in the meetings and conference space as well.