If you are providing an exhibition forum and not educating and training your exhibitors in how to exhibit successfully — no one else is. And simply by doing so, you demonstrate your concern, for their success, which goes a long way in your value proposition towards the objective of exhibitor retention.
The 60-90 minute in-person seminar and/or on-line exhibitor education and training webinar available at www.TradeshowLeadsToSales.com is second-to-none in providing exhibitors with an all inclusive training session that includes unprecedented statistics and actionable content that they can use immediately to increase sales from exhibiting in your show, and prove the positive ROI (Return On Investment) they need to justify their exhibiting expense.
The Pre-Show segment of the training teaches exhibitors how to use the names they already have to increase overall attendance in the show, increase the number of visitors to their booth, and consequently, increase their overall number of sales leads that reflects heavily on the success of the show.
The During-Show segment of the training teaches exhibitor’s some important booth visitor complaints, the do’s and don’ts of effective staffing performance, and how to engage and qualify the real buyers.
The Post-Show segment of the training teaches exhibitors how to respond to their leads so they get 100% lead follow-up and the positive ROI (Return On Investment) they need to justify their tradeshow budget.
“I learned more from this guy in an hour than I did in 4 years of college” Source: Bill Wilde, Marketing Manager, MTI Corporation
Tradeshow organizers in Canada, Mexico, and as far away as Brussels Belgium and Johannesburg S. Africa have made this exclusive education and training program available to their exhibitors.
Entitled “Get the MOST, from PRE-DURING-POST trade show exhibiting,” the seminar and/or webinar are available to documented non-profit tradeshow producers and event planners in the U.S. for 50% off the standard pricing.