Pro’s and Con’s of Periscope and Other Live Streaming Apps
Periscope makes it easy for people to press a button and to start live streaming, but is that what your organization needs? Everyone is talking about live streaming apps such as Meerkat, Periscope, and now Facebook, but what are the pro’s and con’s of such push button apps?
Pro’s of Push Button Apps
- Ease of use
- Social sharing
- No development time
- Easy to manage
Con’s of Push Button Apps
- Poor user experience
- Obtrusive at venue
- Shaky footage (Unless you have a tripod and mounts)
- Bad audio most of the time
- Content gets deleted
- No way to monetize
Execution is Everything!
If you have experienced Periscope and are adept at navigating through the steps necessary in joining an event, you know it can be like finding matching socks in your laundry basket. It’s not always as easy as clicking a link. More times than not you are digging. And don’t be late to the party or you might find the dreaded “Broadcast not found…”
The Meerket App seems to be filled with people with vain ambition. It does have the ability to save your content and share it for distribution to your colleagues, but they will have to jump through the hoops of setting up an account on their phone or use a browser other than Firefox or Internet Explorer.
Lets get Serious!
If your association or organization is hosting an event and you want to live stream it, consider this:
- Hire a dedicated team to ensure that your content is captured and delivered with the highest quality standards. Technically there are so many variables that only a team of experts can be trusted to navigate the many challenges in an internet broadcast.
- What happens to your content after the event is over? Archiving and rebroadcasting are a must in order to get the most out of your content. Most of the solutions out there today do not offer this.
- Support is a must, so think about how you’ll manage that on-site as well as after the event.
When it comes to delivering content to a virtual audience, the user experience is the most important thing to remember. One of the issues with Periscope and other live streaming apps is that the quality of the experience is sub-par, compared to professionally managed streams, especially if you are charging for the stream or associating CE credits. For these applications you need to provide a quality stream with player functionality that provides for a high quality user experience. These apps are OK for 1 to 2 minute streams, but for live streams of longer lengths, there is a huge compromise on stream quality. Before using these apps, Associations need to evaluate whether it is a smart marketing decision to associate their brand with low quality distribution of their content.
The Real Application
The real application behind all these new push button apps is having the ability to showcase your events as they happen in small bite-sized videos. So I would suggest using a mobile app to capture the action behind the scenes for the sake of hyping up the event through social media. I’ll suggest YouTube Capture as an application to capture video, as it can be quickly edited and embellished with a descriptive link to where the real live stream is happening, or better yet, a link to an event page with registration. That video can be published from your phone to YouTube. Sharing the link to the video with a call to action is limitless, and you can share it where you want e.g. LinkedIn, Facebook, Twitter, etc.
So get out there a day early and get those sounds bites that encourage those late registrants to join your online events. Drive attendance and engagement with clear paths to convert.