To maximize the attendance and success of your conferences, it is important to have a marketing plan in place that is designed to drive attendance. Promotional video production is a key component of that marketing plan.
In video production, B-roll is supplemental or alternative footage inter-cut with the main shot.
Getting Quality B-roll Footage
Producing a quality video starts with capturing quality B-roll. Using a company or a videographer that has the instincts to know what content to capture and the vision of what to do with that content is key to developing a promotional video that will impact the viewer.
1) An Ideal Social Media Tool
When it comes to social media marketing, video is king. Pushing a video through YouTube, Facebook, LinkedIn and Twitter will generate more clicks and views than any text promotion. If you are not utilizing video, you are missing out on the power of social media.
2) Add to Your Webinars
Most organizations are running Webinars or some kind of online education these days. Playing your video as a commercial during your Webinar is a great way to encourage those attendees to attend your annual event.
3) Post on Your Website
Adding a video to your conference website will increase the interest level of people visiting your website and cause people to stay on your web page longer. Studies have proven that people visiting a website are more likely to click on a video than read your information in text.
4) Share with Partners
Having a quality promotional video allows you to easily share that video with exhibitors, partners and chapters to assist in helping to promote your event. Videos can easily be embedded on a web site or a link provided to the video. This is a lot more effective than just providing a link to your event web page.