By David McMillin
Hundreds of expert speakers. Groundbreaking educational sessions. Captivating keynote speeches. Your meeting offers so many new on-site insights, but the reality is that many members of your audience are missing them. For registered attendees, time simply will not allow them to be part of every session during the meeting.
“Once you’ve captured the educational sessions at your conference, the key is to rebroadcast the content on a monthly basis and push your message,” Jim Parker, President of New York-based Digitell, says.
Full disclosure: Parker has plenty of incentive to encourage meeting professionals to record and rebroadcast their meetings. Digitell is a multimedia company that helps a wide range of organizations turn their face-to-face meeting materials into additional engagement and monetization opportunities through live streaming, rebroadcasts, webinars and more. Regardless of his background, though, Parker makes a crucial point that more meeting professionals are beginning to understand: content is king.
Kelly Peacy, CAE, CMP, Senior Vice President, Education and Meetings, PCMA, says that the meetings and education teams recognize that Convening Leaders attendees are unable to absorb all of the on-site education.