How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips at ASAE’s 2015 MM&C Conference.
When it comes to content marketing, quality really is better than quantity, content marketing pro Ann Handley said during the opening general session at ASAE’s 2015 Marketing, Membership, and Communications Conference on Monday.
“We’re swimming in content,” Handley said. “There is so much content out there, but I do think we need better content.”
Chief content officer at MarketingProfs and author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Handley aimed to flip the perspective on this area of marketing—from simply adding to information overload to creating content that makes an impact—by sharing one equation and five tips.
Read More from the Source: One Equation and Five Tips for More Effective Content Marketing: Associations Now