by Chloe Kilmartin
For somewhat obvious reasons, I’ve been thinking a lot about the Olympics recently. Now, I couldn’t really be said to be much of a sports fan, myself. I don’t keep up with my favorite teams (or even have any). You might see me showing up to a high school game to support a cousin, but not without something to doodle on. Frankly, I had to Google the results of the Super Bowl the following morning. But the Olympics? I love them.
I don’t know what it is that sets them apart from every other form of spectated athleticism for me. Maybe it’s the events themselves that make the difference; it could be that curling speaks to me on a personal level that golf simply doesn’t. There’s also the spectacle of the whole thing to consider. The medals being awarded, the opening and closing ceremonies: it’s not just sports. Or, perhaps, it’s the sheer number of events. Switching between several has to be more interesting than sitting through one from start to finish.
Each of those probably plays a role in making the Olympics appeal to a broader audience than the usual run on ESPN. But the one that seems most important to me is the feeling of global connection. Now, I’m not trying to ignore the fairly tumultuous history of the Olympics serving as a medium of protest and politics. It’s just that the whole idea of people coming together from different countries to participate in stretching the limits of our species just warms my heart. And dramatically increases my desire to watch people pass a ball around or go down a hill very fast.
One thing that I realized this year, though, is that the purpose of associations is really similar to that. Since joining Digitell, I’ve had the opportunity to see snippets of conferences from a pretty diverse range of organizations. Medical, legal, research—and yes, even sports. They all have one factor in common: they bring people together to try and improve things. Instead of reaching past the limits of just the human body, they reach past the limits of the mind, of the social structure, of our understanding of the world.
That’s something I find really admirable.
And it’s not just that they do this, but how that gets to me. The Olympics’ main form of progress is through competition. Of course, there’s a lot of good faith backing it up. But associations, while they may have some internal conflict, have their foundation solidly in collaboration.
The fact that I get so inspired by all that makes it all the more fortunate that I get to work at a company that is so devoted to helping associations reach past their own limits. Associations work so hard to create all this educational content that it’s a real shame when it doesn’t reach anywhere near the number of people who would benefit from it. That’s why our focus is on making it easy for associations to increase the accessibility of their content.
One way we do this that even those who are familiar with most of our features might not know about is especially important for reaching people on an international scale. Our multilingual dropdown allows your users to hear the conference in the language they’re most comfortable with—without having to leave the stream’s window to make the selection.
So if you want your association to be more Olympic in scale instead of just function, give us a call or shoot us an email. We’d love to have you join us on the winner’s podium.