How effective is your marketing at increasing attendance to your meetings, finding new members, engaging your current members and attracting Millennials?
Are you still using the same programs and strategies you have been using for the past 25 years?
What if I told you I have a proven marketing program that will accomplish all of the above and pay for itself?
I know, it sounds too good to be true, but, it’s not.
The most effective marketing strategy you can implement right now is to Live Stream your Conference Education.
Live Streaming takes your most valuable asset, YOUR CONTENT, and shares it with people who know nothing or little about your organization, and your ability to bring them the most current and relevant education in their field.
It’s more powerful than a brochure, an advertisement, a video or any other marketing material you have created.
It’s so powerful, that live streaming your education has resulted in 20% – 40% of the virtual attendees attending the physical conference the following year.
Live Streaming is the only effective way to keep people engaged who have come to your meeting before, but, cannot come this year.
Live Streaming is the best way to reach the Millennial, or Digital Generation. These professionals represent the future of your Association and cannot be over looked.
The best part, is it can easily be self-funding and profitable. That’s right. 80% of our clients are making a profit on their live streaming efforts due to the many revenue generating programs offered only by Digitell. If you know people who are not making a profit, it’s most likely due to using the wrong company with the wrong strategy.
Are you still afraid that live streaming will cannibalize your physical attendance? Here is the truth. After 1,000 live streamed conferences, only 1 client reported any meaningful cannibalization. While that client lost physical attendees, they increased their overall registration by 150% and have since live streamed additional meetings. So for this organization, what could be perceived as a negative was actually a positive. No one has reported or stopped live streaming as a result of a negative impact on their physical meeting attendance.
Don’t let an unproven fear, stop you from implementing the most effective and powerful marketing strategy that will help build the future of your organization.
By the way, live streaming is not just for large conferences or Associations. Associations and meetings of all sizes are having the same success.