Almost every Association has a web site filled with On-Demand sessions, articles, Webinars or other types of educational content. While there is a place for On-Demand, it doesn’t ignite the senses in the same way that Live Programming does. When I say Live Programming, I am referring to delivering content in a player that allows for chat, Q&A, polling and other interactive engaging features, where attendees get educated together. This would include Live Webinars or Live Streaming from your conferences or meetings.
When watching an On-Demand file, there is no “Experience”. There is only an educational moment. To properly engage your Members, you need to provide them with an Experience. Only “Live” formats deliver an “Experience” that engages and excites your Members.
As an example, look at these chat comments from “Live” attendees:
“I believe the virtual participant discussion for this session is more informative than the actual session.” – Leigh
“Thank you for today sessions, it was a positive online experience” – Raquel
“Joining in from Palm Beach Gardens, Florida – my flight cancelled, but the virtual option is great. I feel like I am there.” – Susan
“Thank you for offering this program in this format. I’m from the Northeast and don’t fly, so I don’t get to attend the annual conferences and other events held mostly out west. This is awesome!” – Sharon
“I actually love the virtual option. You can get questions answered immediately without sitting there wondering.” – Victoria
“I was disappointed I was not able to attend the live conference, but this is the next best thing.” – Tammy
Live Streaming vs On-Demand webcasting: Engagement wins!
You would never see these kind of comments from listening to an On-Demand session.
People come to your Live Conference because of the experience they get from seeing old friends and colleagues, networking, creating new memories, the entertainment, the exhibits and of course, the education. If you want to extend that “Experience” to those that cannot attend, the only way to do that is by live streaming your conference. Capturing and posting On-Demand is simply not the same and not enough.
In a recent report by ON24, data showed that attendees watching “Live” programming average twice as long viewing time than those watching On-Demand (56 minutes vs 26 minutes). The reason for this is that Live Programming is more engaging and a better experience than simply watching a video On-Demand. Giving the users the ability to chat is crucial in enhancing the “Experience”. With chat, users feel a sense of identity and worth, they feel part of a community and when live streaming from an event, they feel connected to that event. None of these emotions are felt while watching an On-Demand session.
It is clear to see, with those statistics, that Live Programming is going to become the preferred place to purchase advertising or to be a Sponsor, making it easier to fund than On-Demand content. [Read more on monetization…]
While live streaming apps are becoming popular, they do not provide the user “Experience” that is obtained by a professional live streaming company like Digitell. With more people familiar and comfortable with live streaming, it will soon become the preferred format for both delivering and receiving content to those people looking for the “Experience”.
What’s your Experience with Live vs On-Demand?