Once Associations have success live streaming their Annual Meeting, they usually start to live stream other events with success and continue to engage members and reach new audiences.
One great example of that is NACHC, the National Association of Community Health Centers, who have been live streaming their three major conferences for the past 2 years with great success. In early 2019, they live streamed their first small workshop which provided their community with highly specialized training and educational credits. What they found when they live streamed that workshop was an overwhelmingly positive response by their community. These workshops typically have 50 – 100 physical attendees at them, and therefore, have limited budgets and have been difficult to grow.
To greatly reduce cost, Digitell and NACHC decided to live stream just the slides and audio – what we refer to as an Audiocast. NACHC was able to attract additional individuals to this event virtually, representing a 50% increase in attendance. The additional registration fee revenue was well above the cost of the 2 day Audiocast, resulting in a net gain in revenue for NACHC.
The additional revenue source combined with the positive feedback from the virtual audience has led NACHC to move forward with live streaming all of their workshops in 2019.
“I’m in Indiana! This virtual option attendance is perfect for me this year!” – BARBARA”
“Thank you all. I have enjoyed my virtual experience.” – Melissa”
“Cool feature – Notes section to the right – take your own notes and then they will be emailed to you at the end of the session!” – Jennifer
