Not so long ago, many event planners actively avoided going hybrid for fear of ‘cannibalising’ their face-to-face meetings and events.
Today, however, both planners and their clients are increasingly embracing hybrid events as the new formula for success.
Comprehensive industry research, including a study from MPI released as early as 2012, suggests that hybrid events are more likely to exceed return on objectives and that face-to-face attendance actually increases when a hybrid element is added.
It’s easy to see why hybrid events are growing quickly in popularity!
Read More from the source: Hybrid Events: a Cost-Efficient Formula to Reach More Attendees | MCI Live