The Value of Re-Broadcasting Your Content
An interview with Michelle Spangenburg MS, RD, Director of Education and Research with ASPEN
Q: Did ASPEN feel that utilizing their conference content gave them the ability to engage more people with their captured content?
A: 2016 was the first year that we offered the Best of CNW Series, which consisted of a rebroadcast of 4 popular sessions from our live conference. Overall, it was a success and we were able to provide some who could not commit to participating live with an option to still benefit from the content. This also provided an opportunity to showcase some of the sessions that we did not offer as part of our virtual conference. ASPEN has always offered the recordings of the conference for purchase, but I think the opportunity to engage with a faculty member from the session as well as earn continuing education credit was attractive.
Q: How did you select the sessions you chose to rebroadcast?
A: Staff and committee members monitor the conference and identify the “hot topics” based on in person attendance. We also review the evaluation data to ensure that those who did attend in person found value in the session as popularity does not necessarily mean it was a solid learning experience.
Q: Was it easier to execute a rebroadcast than a typical webinar?
A: Much more so. We invited one member of the faculty panel to join toward the end of the rebroadcast for a live Q&A period. Simply having one person participate live for about 30 minutes was so easy to manage. I also think they were excited to be part of this showcase of their session that was viewed as one of the best at the conference.
Q: How did you select the Subject Matter Experts to answer questions during the rebroadcasts?
A: We invite a member of the faculty panel – may be one of the speakers or the session moderator. In one instance, the moderator convinced a large panel of faculty to join in for the Q&A. It was remarkable to have so much enthusiasm for the rebroadcast.
Q: What was the feedback from the end users and their experience watching a rebroadcasted session?
A: Some need reminding that it is a prerecorded event, but overall it was positive and they seem to view it just the same as a normal live webinar.