Meeting Professionals International (MPI), the world’s largest meeting and event industry association, offers its 18,000 community members online CE credits through its MPI Academy. The organization delivers scores of skills training and certificate courses through webinars, available to the community on demand.
Because MPI Academy’s ClickMeeting Service doesn’t support e-commerce, generating revenue from their Webinars relied on the honor system. However, the system failed to prevent more than 600 people—who by rights should have paid for online webinars—to participate free every year.
In addition, people who participated in webinars—whether they paid or not—found it nearly impossible to document course completion.
MPI Academy needed a way to serve online customers properly, and capture the revenue it lost every year as the result of depending on an honor system.
MPI Academy decided to integrate its ClickMeeting Service with Digitell’s new OPUS DX platform.
OPUS DX let the organization quickly and easily begin to enforce its registration rules, collecting the full fees from all webinar participants, and providing them with the certificates, transcripts, and receipts they need. It also reduced participants’ confusion about MPI Academy’s course offerings, by organizing them into a cleanly designed online library.
By helping participants navigate course offerings, and providing them a clean and complete paper trail, Digitell’s platform has reduced the burden on MPI’s membership department to assist online customers both before and after they participate in MPI Academy webinars. And revenue from the webinars has leapt in the first year more than 7X—well beyond anyone’s expectations.
Digitell’s OPUS DX solution hasn’t only driven more revenue for MPI Academy, but new membership for MPI.
Non-members who participate typically spend the equivalent of a month’s membership dues to consume a single webinar. Because certification in the meeting planning field is almost mandatory, like MPI members, non-members need to maintain enough “clock hours” to stay certified. Because they need to take accredited webinars constantly throughout the year, joining MPI now makes good economic sense.
“By moving to Digitell’s LMS solution, we now have a true registration and e-commerce system. The results have been nothing short of fantastic. Our membership department now spends far less time answering questions and birddogging paperwork, and revenue flowing into MPI Academy has grown seven and a half times the first year.”
Director of MPI Academy