The 5,000-member American Association of Occupational Health Nurses (AAOHN) provides continuing ed to licensed nurses serving the workplace and workplace populations. Its national conference—featuring four days of plenary and breakout sessions on topics like case management, health promotion, safety and environmental regulation, and management and leadership—attracts more than 1,300 members.
With more than 40 sessions in total, attendees cannot avoid missing some, due to scheduling conflicts. For them, the only option in past years was to find colleagues who would share their notes from the sessions they’d missed.
AAOHN found a unique and innovative way to fill those attendees’ content needs—and dropped $25,000 in new sponsorship income into its coffers, to boot.
The iconic slogan of the Internet, “Information wants to be free”—along with the tens of thousands of free videos, podcasts, e-books and white papers available on the web today—has conditioned a generation of conference-goers to expect content at no charge.
And when a scheduling conflict is the only reason they couldn’t attend a conference session, the content they missed had better be free.
To satisfy attendees at its national conference, AAHON tapped Digitell to video-record the eight plenary sessions at the event and give attendees free access to the videos via its live-streaming platform.
But that’s only half the story.
AAOHN in addition sold a block of “digital tickets” to the online video archive to an exhibiting company, Premise Health, in the form of an exclusive conference sponsorship. Premise Health gave the tickets as gifts to attendees who visited the company’s booth throughout exhibit hours.
More than 500 attendees of AAOHN’s national conference accessed the free video archive during and after the face-to-face event, filling their need for content and cementing their loyalty to the event.
And, in return for its investment, sponsor Premise Health witnessed an unprecedented surge in visitor traffic—and customer goodwill—during the national conference. More than 75% of attendees stopped in at the company’s booth to take advantage of the free offer of digital tickets. The company realized remarkable publicity value as a result of its sponsorship—and left the event with more leads than it had ever captured in its history as an exhibitor.
“Thanks to Digitell, we could offer our attendees an exceptionally valuable new ‘perk,’ while allowing one exhibitor to expand its touch in a new and exciting way. Digitell also helped us create a sizable new revenue stream in the process.”