A True Hybrid Meeting
During the WOCN 2015 Annual conference Digitell facilitated two sessions presented by remote speakers. One of these sessions included 3 presenters: (1) a presenter on location in San Antonio, TX, (2) a remote presenter live from the United Kingdom; and (3) a remote presenter live from Australia. All three presenters spent 20 minutes presenting a power point, and then 15 minutes of live Q&A.
Association Engagement Model
In addition to being presented to the physical conference attendees live on site in San Antonio, the entire session was streamed out to an online virtual audience attended by 140+ WOCN (Wound Ostomy and Continence Nurse) members, making this a true hybrid session, blending Onsite Presenters, Onsite Attendees, with Remote Presenters and a Remote audience.
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As you can see from this image, the steady flow of traffic to their booth was substantial.
The event mentioned above was sponsored by Hollister who received branding and exposure through the Live Stream, event page, and reminder emails.
As another component of the sponsored promotion, Hollister provided access to all the recorded sessions from the conference in an online WOCN archive library. The physical conference attendees were thrilled to have Free Access and to be able to share that education resource with their staff. Hollister also sponsored the Live Streamed sessions, which led to increased exposure and accolades from virtual attendees.