A hybrid event combines a live, in-person event with a virtual component, so attendees can participate and engage with your event, regardless of where they are. Hybrid events involve two venues, virtual and physical, with attendees, presenters, and sponsors joining both remotely and in-person.
One common myth about hybrid events is that they’re too expensive. Two venues? Attendees joining physically and remotely? That sounds like a lot of work and money, right?
The truth is, it doesn’t have to be if you’re working with the right hybrid event vendor. In fact, did you know that hybrid events have the potential to increase ROI and attendee engagement, not to mention allow you to share your association’s message with a worldwide audience?
Affordability of Hybrid Events
Hybrid events aren’t only affordable, they can also be profitable.
Using data gained from a reputable platform, you can gain insight on traffic and interest, further increasing ROI. A vast array of analytics can be collected when using a hybrid event platform, including daily attendance, audience engagement, average presentation watch time, etc., providing you with direction on how to optimize future events.
The digital component of your event doesn’t have to replicate your full physical program or what you did when your event was physical only. You can look at your budget and resources and deliver another version.
Additionally, going hybrid opens your event up to a wider audience, including attendees that may not have been able to attend previously due to lodging and transportation costs, those who have time constraints, or those who wouldn’t have gone to the physical event in the first place.
Introducing tiered pricing can open up your audience even further. For example, many organizations can’t afford to send their entry level staff to a full event, though they may be able to afford a package where some staff can attend remotely.
Ease of Hybrid Events
Running a hybrid event seems like a lot of work, but that isn’t the case when working with a full-service hybrid event platform vendor. The right vendor can take a lot of the work off your hands with a full production team and tech support.
Using a hybrid event platform ensures everything is in one place, providing a smooth, virtually engaging experience for attendees and giving you peace of mind.
Additional Benefits of Working With a Hybrid Event Platform Vendor
Working with a hybrid event platform vendor has additional benefits, including:
• Flexibility: When planning for an event, you need to keep the unexpected in mind – this could include anything from an increase in COVID-19 cases, flight cancellations, and environmental factors (floods, tornadoes, fires, etc). Sometimes speakers call off and you need to call in a remote speaker last minute. With a virtual option in place, you have a disaster recovery plan, making sure the show will go on.
• On-Demand Content: After the event ends, its impact doesn’t have to. Virtual and hybrid event platforms can be used as a database to store presentations, seminars, networking connections, and more.
• Increased Exposure for Sponsors: Sponsors also benefit from the greater reach of virtual and hybrid events. With a hybrid event, sponsors get exposure for their brand to two separate audiences.
• Seamless Networking: Virtual attendees have a variety of tools available to them, including live audio, video, and chat tools. They can use these to connect with presenters, sponsors, and fellow attendees. If in-person attendees also have access to the virtual event, they can cross-network and connect with the audience on their respective platforms.
As you can see, hybrid events have a wide variety of benefits. They have the potential to serve your content to a global audience in an interactive, engaging environment. If your organization is interested in hosting a hybrid event, think about partnering with a full-service platform provider to ensure your event runs smoothly.