By Amy Osterholm, MPH, MSW, and Karen Olivar Mariano
Webinars have become ubiquitous due to their cost-effectiveness and time-efficiency. But all too often webinar attendees have a hard time staying focused on the online training. Here are some tips on how to create webinars that will keep attendees focused on learning, not on checking their e-mail.
Because webinars are relatively easy to produce, inexpensive to host, and bring geographically far-flung participants together with the click of a mouse, they have become ubiquitous in the world of continuing medical education. But when poorly designed and executed, they run the risk of failing at the very thing they are designed to achieve—changing behavior. A disembodied voice accompanying a deluge of uninteresting slides becomes an open invitation for participants to check e-mail, complete charts, read their Twitter feed, or surf the Web, while remaining somewhat tuned in to the content at hand.