Every association board and executive team has at some point asked the question, “Should we live stream our physical events?”
One of the main concerns that associations have about using multiple platforms is integrations. If your integrations are handled poorly, adding a new platform can create a really poor user experience. As a result, many associations shy away from using platforms that can deliver more powerful results than their existing membership or LMS systems.
For somewhat obvious reasons, I’ve been thinking a lot about the Olympics recently. Now, I couldn’t really be said to be much of a sports fan, myself. I don’t keep up with my favorite teams (or even have any). You might see me showing up to a high school game to support a cousin, but not without something to doodle on. Frankly, I had to Google the results of the Super Bowl the following morning. But the Olympics? I love them.
Engagement is important because it’s effective. When an event gets people excited, it’s directly beneficial to the organization putting it on. The attendees are more likely to come to the next event and recommend it to others, and they’ll be able to pay attention and retain what they learned better. And the best part is: it doesn’t have to be expensive or elaborate. By making just a few of these small changes, an association can take its event from competent to prominent.
Making a plan is crucial for associations wanting to keep up with technology. But how do you go about it? We’ll discuss the information you need to know when making your digital strategy.
Technology. It’s improving faster than ever, but is your association? Learn why you need to consider the consequences of not keeping up.
If your conference doesn’t seem as profitable as you’d like, you may be missing out on a way associations make money that too many are overlooking.