In 2020, one third (1/3) of the population will be made up of Millennials and Millennials will make up 50% of the global workforce. In 2025, three quarters (3/4) of the US work force will be Millennials.
Millennials are the future of your Association. Are you prepared? What changes do you need to make in your conference, your education, your delivery and your overall technology to meet the needs of this generation?
Millennials are the most educated and culturally diverse of any generation before them. They are also the most technology savvy generation, meaning, they are the most comfortable with technology. They are an online generation, fully integrated with social media. They run their lives on their mobile devices.
To attract Millennials to your 2020 conference, you will need to include Wi-Fi throughout, use powerful apps, have a hybrid component, design entertaining sessions, provide healthy food options, integrated social media throughout and the list goes on and on. 2020 is just 5 years away. To effectively deliver these new components, you need to start to implement these now, in 2016. If you are not preparing for 2020 now, you will not be prepared for 2025, when the millennial generation is ¾ of your market.
What should we be doing in 2016 to move in the right direction?
- Start Live Streaming your meeting to start to reach this market and showcase to them that your Association embraces and incorporates technology in your meetings
- Effectively allow attendees to manage their experience on their mobile device
- Start to look at alternative styles of delivering sessions that are more interactive and entertaining
- Provide an adequate number of sessions geared towards the needs and issues of this generation
- Improve your programs for reaching students and recent graduates
- Deliver more content online 365 – Webinars, Re-Broadcasts, Online Courses – to keep these members engaged
It is imperative for Associations to conduct surveys and interview members of the millennial generation within your specific industry to learn what their specific needs are and what adjustments you need to start making to meet their needs.
Valuable resources on this subject: