You have heard the expression, “CONTENT IS KING”. For Associations, that statement is as true today as ever. Associations are all about producing content and next to members, it is the most important asset Associations hold.
With that said, many Associations are still not capturing their content from their Annual Meeting and they need to be. The revenue opportunities are numerous as distribution channels for your content increase year after year. If you are not capturing your content, you are missing out on one of the most valuable money making opportunities available to Associations today.
Here are 5 Ways of generating Revenue from your Annual Meeting Content. How many are you utilizing?
1. ON-DEMAND ACCESS
Making your content available On-Demand after the conference is still a valuable way of generating revenue. To maximize revenue, utilize a platform that gives you the ability to offers discounts, coupons, session credits and other promotions. Data has shown that offering regular promotions significantly increases revenue. The key to selling content is repackaging the content into products that target specific markets and audiences. Not everyone wants to buy the entire conference. Only offering individual sessions or the entire conferences will leave money on the table.
2. LIVE STREAM CONTENT
We all know that the use of video is exploding as it has become the most engaging format for delivering content. Well, data has shown that delivering your video LIVE produces even greater ROI. By Live Streaming your content, your organization can generate additional revenue in a variety of ways, including registration fees, sponsorship dollars, custom hosting and advertising. Exhibitors will embrace the opportunity to associate themselves with live content as a way of reaching new markets and building relationships with existing customers.
60% of people prefer to watch video over reading text
3. SELL CONTENT THROUGH EXHIBITORS
Giving your exhibitors the ability to host your content on their web site is something they will pay for and will generate additional revenue. Exhibitors are looking for ways of driving traffic to their web site and build relationships with their community and providing access to key sessions from your conference is a powerful way to do that.
4. RE-BROADCAST SESSIONS
Re-Broadcasting sessions from your conference is a great way to engage your community and generate revenue. Delivering recorded content as a live event, post-conference provides the opportunity to offer additional CE credits, reach those that could not come to the meeting, drive attendance for future meetings and extends the life of your meeting 365. Revenue can be obtained from registration fees, sponsorships or advertising. Associations have reported generating up to 10 times the revenue they generate from On-Demand.
5. GROUP SALES
For many Associations there is the opportunity to sell their content in bulk to facilities, hospitals, chapters, exhibitors and affiliated organizations. Creating the right packages at the right price points will elevate your sales and open doors to new sources of revenue.