Are you a membership Association looking to Increase Membership? Are you struggling to find ways of attracting new members? Are you trying to figure out how to reach the Millennial Generation?
The first part of attracting new members is exposure. You need to expand the ability for people who know little or nothing about your Association to start to learn more about your Association. If they learn or see something they like, they start the inquisition process to learn more and understand how a membership in your Association could benefit them.
Every Association has content and by better utilizing your content you can introduce more people to your Association that will eventually turn into Members. Here are 5 ways of better utilizing your content to attract more members.
- Live Stream Your Sessions From Your Conference
Live streaming can be a fantastic way for people to see the quality of education you deliver. Higher education and earning CE’s is one of the main benefits someone can get from becoming a member of an Association. Live Streaming allows you to reach hundreds, even thousands, of people around the world with your education. Virtual attendees are converting at a rate of 15% to 35% to physical attendees, members and paying customers of your products and services. Most Millennials may prefer to attend your conferences online and therefore reaching them virtually may be the only way to introduce them to your Association.
- Provide Your Exhibitors with the Ability to Hand Out Session Credits
Your exhibitor’s customers and prospects are the exact community you are trying to reach with your marketing and advertising message. Instead of spending thousands on advertising and email marketing, let your exhibitors do it for you. By giving them the ability to hand out credits that allow the end user the right to listen to a session, you can expose your content to thousands of potential new members.
- Build Your Exhibitors Their Own Private Library to Share With Their Community
Even more powerful than session credits is creating the ability for exhibitors to set up their own Live and/or On-Demand library that they can invite their community to. Fully branded for the exhibitor, this library would be created using the content from the Association and would provide an extensive variety of content for the potential new member.
- Re-Broadcast Your Sessions as Free Webinars
Turn your recorded content into a year round program of Live Webinars for the sole purpose of reaching potential new members. Webinars can be sponsored providing a cost-free way to deliver your education to a broader audience. Delivering content year round helps build a virtual following which will produce a steady flow of new members.
- Turn your Conference Content Into Accredited Courses
By adding a pre- and post-test to your sessions, you can turn your content into an ongoing accredited opportunity for your community. Accredited courses are an extremely successful way of reaching new members, delivering member value and generating significant revenue for your Association.
All of these programs are easy to implement and execute with Digitell’s new OPUS platform. Managing and leveraging your content is what OPUS is all about. No other platform delivers the flexibility and versatility that OPUS does when it comes to utilizing your content for driving membership growth.